The Originals

To increase traffic to the Getty Villa, and appeal to a new and younger audience, we juxtaposed the ancient art of the permanent collection to Los Angeles stereotypes in a fresh and humorous way.

Deliverables included print, digital, and out of home, including billboards and Metro bus tails.

Awarded the Bronze, Best Branding Campaign, at the 2015 International Design Communication Awards

Design/Concept
Jessica Robinson