When news hits the fan.
When you hear those three beats, you know it’s coming: the juicy, the intoxicating, the “what the actual fuck?!” Buckle up, because the news is about to hit the fan.
Art Direction
Jessica Robinson
Copywriters
Ben Creekmore
Chris Hanna
Eames Kolar
Video Sizzle
We create a montage of found footage clips that implement the 3 beats in various videos to promote TMZ’s rebrand.
TMZ Walk of Shame
We hijacked the celebrity capital of the world to celebrate not just the famous, but the infamous.
We created an Instagram story with the first part of a tantalizing headline. When a user taps to proceed the story the first time, the second part of the headline shows. On the second tap, the 3 beats play on the most tantalizing part of the headline is revealed, followed by tagline.
Video Mid-rolls
We create midrolls ads on YouTube that showcase found TMZ footage and contextually place it on videos. These mid-rolls will feature the 3 beats during a peak moment of action, and end with our contextual tagline.
Web Banners
We create banners which reveal a non-news headline in two parts.
We post a news story headline on Twitter with “blanks” missing, asking users to “Guess Who” to complete the headline. We include video snippets branded with the 3 TMZ beats to give users hints, and reveal the whole headline and video of “who” on the third post.