The Order
When you achieve a clear living space, you achieve a clear headspace. To manifest this idea for the Container Store, we created the Order: a collective of enlightened minds on a mission to bring order to this cruel, cluttered world. Join them as they forge ahead on the Path to Containment.
Art Direction
Jessica Robinson
Copywriters
Ben Creekmore
Chris Hanna
Teaser mailing
We teased the launch of the Order by sending TCS loyalty members their own initiation pins.
Out of Home
We started with a wild posting campaign teasing the launch of the Order. Post launch, we moved into phase two of the wild posting campaign, putting a face and philosophy to the Order, revolving around Container Store items.
Store Takeover
We turned a Los Angeles Container Store into a place of worship and enlightenment for Order members and those the curious seeking enlightenment.
We created devotionals for TCS products with readings from The Order’s holy text: the TCS catalog. Loyal followers watch with sound on.
Website
We created a dedicated website to spread the gospel of tidiness and educate the public on the Order’s organization and core beliefs.
Hightainer Twitter
Every group has a leader. And every leader has his/her/their voice.
